Costs differ based on the ad format, such as banner ads, video ads, or sponsored content.

• Different platforms (Google, Facebook, Instagram, etc.) have varying cost structures and average costs per click (CPC) and cost per thousand impressions (CPM).

• Google Ads: Average CPC of $2.32 and average CPM of $38.40.

• Facebook Ads: Average CPC of $1.35 and average CPM of $8.60.

• Instagram Ads: Average CPC of $3.56 and average CPM of $8.96.

• Social Media Ads (general): Average CPM of $2-$10 per thousand impressions.

• Banner Ads: Average CPM of $0.5 to $2.00 per thousand impressions.

• Sponsored Content: Can range from ₹1,65,000 per article.

• Roadblock Ads: Can cost ₹1,10,000 per day.

Website Ads - Traffic

• Factors Influencing Website Advertising Costs:

  • Advertising Platform:

    Different platforms (Google, Facebook, Instagram, etc.) have varying cost structures and average costs per click (CPC) and cost per thousand impressions (CPM).

  • Ad Type:

    Costs differ based on the ad format, such as banner ads, video ads, or sponsored content.

  • Targeting Options:

    More specific targeting (e.g., demographic, geographic, or behavioral targeting) can increase costs.

  • Industry:

    Competitive industries like finance, insurance, and legal services often have higher advertising costs.

  • Bidding Strategy:

    Advertisers can choose between different bidding strategies (e.g., cost-per-click, cost-per-impression, or cost-per-acquisition) which impact the overall cost.

  • Campaign Duration and Budget:

    Longer campaigns or higher budgets can influence the total cost.

12 Month Plan

71,000

49,800